Comments on: Can a New Product Be Too New? http://dukeresearchadvantage.com/laura/2009/04/09/can-a-new-product-be-too-new/ Research that Matters Thu, 27 May 2010 07:41:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Don Li http://dukeresearchadvantage.com/laura/2009/04/09/can-a-new-product-be-too-new/comment-page-1/#comment-464 Don Li Fri, 04 Dec 2009 20:58:40 +0000 http://dukeresearchadvantage.com/?p=853#comment-464 “it may make sense to position yourself as really new and different, but as you close in and you want people to intend to make a purchase you will want to seem more concrete and less psychologically new.”
Like the finding, especially the insight from “but…”

But are people really attracted to something new or is it because something that seems to offer considerable value?

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]]> By: Robert Heinich http://dukeresearchadvantage.com/laura/2009/04/09/can-a-new-product-be-too-new/comment-page-1/#comment-269 Robert Heinich Thu, 16 Apr 2009 13:45:12 +0000 http://dukeresearchadvantage.com/?p=853#comment-269 Maybe the Segway does not solve enough problems to justify the price? Having said that, the P.U.M.A. looks interesting. If permitted on roads and the price point is low enough, I would consider giving up my Honda Civic to use a P.U.M.A. for my daily commute.<div class="comment-remix-meta"><a href="#" class="quote" onclick="quote('269','Robert Heinich','Maybe the Segway does not solve enough problems to justify the price? Having said that, the P.U.M.A. looks interesting. If permitted on roads and the price point is low enough, I would consider giving up my Honda Civic to use a P.U.M.A. for my daily commute.'); return false;">Quote</a></div> Maybe the Segway does not solve enough problems to justify the price? Having said that, the P.U.M.A. looks interesting. If permitted on roads and the price point is low enough, I would consider giving up my Honda Civic to use a P.U.M.A. for my daily commute.
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