Duke Research Advantage

Image courtesy of flikr/Bill HR

TED2009 bloggers provided live coverage, including a digest of Twitter dispatches, from Professor Dan Ariely’s February 7 talk at the TED2009 conference.

Ariely shared his research findings regarding cheating, demonstrating the dangers of many people cheating just a little bit, and explained why it can be easy for people to justify cheating to themselves.  Learn more about Ariely’s findings from this piece on Wired.com.