Duke Research Advantage

The publication of Predictably Irrational, the best-selling book authored by our own Professor Dan Ariely, was certainly a highlight of 2008 for many of us at Fuqua. And we aren’t the only ones impressed with Dan’s work; Amazon customers chose Predictably Irrational as the best business and investing book of 2008, and the New York Times selected it as one of the 100 Notable Books of 2008.

If you haven’t had the opportunity to read the Predictably Irrational or hear Dan speak about his research, you may want to take a look at a chapter-by-chapter series of videos we’ve produced in which Dan explains the main concepts of the book (and stay tuned for more, there are a few chapters still in production).